Google Adwords Exam Questions & Answers

How would you determine the clickthrough rate (CTR) for a client’s search ads?

How would you determine the clickthrough rate (CTR) for a client’s search ads? Evaluate the number of clicks the ad accrues per day Divide the number of clicks the ad gets by the number of impressions it gets Divide the number of impressions the ad gets by its average position Divide the number of impressions the ad gets by the number of clicks it gets The correct answer is: Divide the number of c...[Read More]

You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.

You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. How can you validate that this is the right bid amount for getting the most clicks? Try various CPC amounts to determine the average Bid across multiple groups to determine the average Use bid simulators to see CPC estimates Raise your max. CPC to £3 to cover pos...[Read More]

Which is a best practice for creating a mobile-preferred ad?

Which is a best practice for creating a mobile-preferred ad? Use the same format and content as you’d use for a laptop ad Integrate mobile Flash video ads Use a mobile-optimized landing page Put your most important information in the second line of ad text The correct answer is: Use a mobile-optimized landing page Read more here: https://support.google.com/adwords/answer/6373216

True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.

True or false: Adding an extension to a text ad improves an advertiser’s Quality Score. TRUE FALSE The correct answer is: TRUE Explanation: Ad extensions often increase your total number of clicks by improving the clickthrough rate (CTR) of your ads. They provide valuable ways for users to learn more about your business or interact with your ad, such as making a phone call to your business or prov...[Read More]

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions.

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions? Increase the target CPA bid Set the campaign budget to a 30-day cycle Specify the bid amount for each individual campaign Try a different automated bid strategy The correct answer is: Increase the target CPA bid Expla...[Read More]

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this: We Sell dark chocolate We sell dark chocolate We Sell Chocolate We Sell Dark Chocolate The correct answer is: We Sell Dark Chocolate Read more here: https://support.google.com/a...[Read More]

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience? Ensure that the pop-ups relate to the search Remove all but one of the pop-ups Remove the pop-ups Ensure that the pop-ups get Sean’s attention The correct answer is: Remove the pop-ups Explanation: Don’t annoy customers with pop-ups or...[Read More]

You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information.

You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like: http://www.2ndpartytracker.com/keyword=751123&ad={creative}dogtreats http://www.dogtreatseasytrackingdestinationURL.com http://www.3rdpartytracker.com/rd?keywor...[Read More]

True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.

True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords. True False The correct answer is: False

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this? Use the “Countdown” function Note the sale end date in the text Insert the AdWords clock icon in each ad use the “Sale duration” function The correct answer is: Use the “Countdown” function Explanation: This is Time-sensitive calls to action. The COUNTDOWN function can say...[Read More]

You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?

You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely? Receive more conversions while paying more on average per conversion. Receive fewer conversions while paying more on average per conversion. Receive more conversions while paying less on average per conversion. Receive fewer conversions while paying less o...[Read More]

A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?

A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products? Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network Group them in a single ad group Create a new campaign for every bed she sells in her store The co...[Read More]